Stuart Hall's audience theory
Preferred reading: These women are correct and are normalising applying makeup on public transport and empowering women who feel oppressed by the patriarchal society around them.
Negotiated reading: Some of the points are fair, but we do not need to bring men down in order to raise women up. That's not the point of equality.
Oppositional reading: Completely disagree, hate women applying makeup on transport and think it's completely unacceptable
Lexis:
- They speak constantly about 'men' and create the narrative that they are the only ones complaining about applying makeup on public transport, which is anchored by the use of statistics where 'only 5% disagreed' on an Instagram poll regarding the appropriateness of this activity. The female presenter suggests this is because she has a 'mostly female following'
- 'We are busy', this is subversive against the 'backwards' societal expectations
- 'Only five ten minutes women have to themselves all day,' and proceed to list the things they do to help out their children.
- 'I see men watching videos all the time with the volume turned way up and eating all types of disgusting food.' They complain about the activities of men and provide a generalised perspective, yet are unable to take any criticism themselves regarding the woman and her hairdryer, which they actually praise her for doing so because they're so astonished she has done it.
- Speak about 'very loud phone conversations', 'applying perfume' being disruptive to their days.
- 'The patriarchy is making me do this thing against my will.'
- 'Will we ever get to a point where men wish to improve themselves?' They speak of a 'minority' who wish to improve themselves, reinforcing the idea that men on average are the villains of society.
- You can show three emotions as a man - 'anger, hilarity and lust' - generalised perspective on men
Mode of address: It's quite a patronising mode of address towards men, stating how they 'genuinely feel sorry for men'. They speak of how only a 'minority' of men 'wish to improve themselves', and therefore the mode of address is very against men and exclusive to women. Although they were trying to empower women, the way they do this is very flawed. They reinforce stereotypes that women don't have any time in their day to do makeup elsewhere because they're so busy with their family. They also speak about men negatively, but describe a woman looking like 'shit'. So they're complaining about hypocrisy but are being hypocritical themselves? The mode of address is really confusing and can leave women feeling confused opposed to empowered.
Because it is 13 minutes long, uses informal lexis etc it is easy for busy parents to listen to quickly or in the background.
Would I listen to this show? No. I think I can make my own mind up with what I agree with and I don't think we need to tear other people down to bring other people up. Equality isn't about degrading one gender to make another better.
Apply Jenkins and Shirky's theories: Listeners can go online and comment, which could make the presenters re-evaluate what they have said, or feel confident in the ideas they have presented.
Henry Jenkins: Fandom refers to a particularly organised and motivated audience of a certain media producer franchise. Unlike the generic audience of the classic spectator, fans are active participants in the construction and circulation of textual meanings. Fans appropriate texts and read them in ways that are not fully intended by the media producers (textual poaching). Examples could include fan-fiction.
Shirky: End of audience The internet and Digital medias have a profound effect on the relations between the media and individuals. The media consumers have now become producers as they 'speak back' to the media and create and share content with other members of the audience.
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