Radio

 Industry

• How is this media product produced, distributed and circulated, and by who?
• In what ways does the specific industry use specialised forms of production, distribution and circulation?
• How have recent technological changes in this industry changed production, distribution and circulation?
• Who owns the media product? Who owns them? Are they part of a conglomerate and/or vertically integrated? 

LATE NIGHT WOMAN'S HOUR

Product context:

• Late Night Woman's Hour is a spin-off from the long-running BBC Radio 4 daily magazine programme, Woman's Hour.
• Woman's Hour was more targeted towards an older audience, yet this show is presented by more fashionable, younger women to appeal for a younger, female audience. The show is tailored towards female interests and appeals to this audience through discussions.
• This show highlights the BBC's aim to be pluralistic, as they are trying to be representative of the female gender opposed to the male gender within this patriarchal, dominant society.
• Late Night Woman's Hour is broadcast once a month, late at night, and is presented by Lauren Laverne and features a number of female panelists.
• Each episode focuses on a particular theme relevant to it's female audience. 

Target audience? And how does it reach this target audience?

• Talking about 'home', expects listeners to be home owners therefore assuming they will be financially stable - perhaps suggesting they are middle class.
• British audience, as they have to explain a danish word to an audience who would presumably not understand what it means - hygge
• Discussions and advertisement of the guests of 'cook books' further reinforces this idea of a financially stable audience, as they have the luxury of being able to buy multiple ingredients to make a specific meal, opposed to going for a cheaper option.
• They speak about 'socialist cosiness'
• Targeted towards a white, British, female audience - they only speak of things from a stereotypically British person's perspective.
• The target audience are stereotypically feminine and hold traditional values of being glamorous 
• Speak of Instagram as being 'new' suggesting the target audience are older, as they have not grown up with it.
• Crafters if someone 'needs an item they can't buy' further reinforcing this sense of wealth, as having something custom designed costs money.
• 'Appropriating of artefacts without any idea of the cultural value or significance,'
• 'Nearly more than half my stuff is in a storage unit in south London,' implies they live near South London which is an area with extortionately high house prices.
• 'Moving around and interacting with various different people,' implies they have the time and money to consistently be moving about, illustrates the panelists as privileged people who have been advantaged in life.
• 'Work we did with refugees', again infers these women have free time to be participating in charity and have the luxury of having time off.
• 'In the British depictions,' further reinforces this familiarity the audience should have with British culture as they are traditionally British.
• They speak of how more and more women are being incorporated into feminism.
• New money
• They speak of the men's expectations and both subversive and non-subversiveness, and speaks of how women are going to take up a lot of space.
• Very educated and intelligent women who use sophisticated language and complex lexis which is not understandable by an average audience member - 1st wave, 2nd wave feminism, domesticity in terms of comfort being taken from the home.
• Moving away from domesticity which challenges the patriarchal society, yet also is quite contradictory as they also discuss cooking, making a home look nice - which are associated with being a stay-at-home mother.
• Middle-class, mid thirties onwards audience due to the style, themes and issues which would appeal to that age range.
• You can watch this show on BBC iPlayer to watch this show - assumes one will have access to a digital device to catch up, due to the late midnight timing.
• Midnight hour appeals to a niche audience, particularly as they are assuming their target audience will stay up to watch it, opposed to doing something else.
• Speaks about things which are not discussed in mainstream media - sex, periods, pregnancy etc. This is not discussed in mainstream media because of male producers and they control the specs of media.

Basically this is the starter pack for anyone who listens to this:

Why would the BBC broadcast this show?

There has been a raised awareness about inequality between males and females in the media and the BBC has made efforts to address gender imbalance. With a roster of female presenters across it's radio channels, some people have questioned the relevance of a show just dedicated to women and then having a 'late night' spin-off. The impact of the #MeToo campaign and other social media campaigns highlighting sexism, and the popularity of women's podcast, show there is a diverse and engaged audience for 'women media'.