Planning and paragraphs

Task: Below are two questions. You are not going to answer them. You are going to write a plan for them. This is going to take you no more than two minutes for each question.

What key terms jump in to your head when you see these questions? What theories could you apply? Any big words you're desperate to use? Use them in the plan!

Explore how stereotypes can be used both positively and negatively in Woman magazine

From my own memory:

• Representation 
• Cultivation of ideological perspectives
• Hegemony and 'acceptable to a hegemonic stand-point during this time period'
• Stereotype: 'are you an a-level beauty'?, colour pallet, font stylisation (looks like handwriting)
• Lisbet Van Zoonen feminist theory.

How have digitally convergent media practices influenced the videogame industry? Make reference to the Assassin's Creed franchise

From my own memory:

• Start with a definition 'digital convergence', the coming together of digital platforms
• Influence: larger target audience, minimises risk, more money
• Everything has become more standardised, lack of variety
• Assassin's creed: movies and video games. Conventions of movie trailer in video game trailer to appeal to a mass audience

PEA paragraph 

Plan:

POINT:

EVIDENCE:

ANALYSIS:

Within Woman magazine, stereotypes can be exampled in positive and negative ways through the way female representation is encoded into the product. The target audience for woman magazine is women over the age of forty, from the working class. Within the article 'Are you an A-Level Beauty?', the use of the lexis 'girls' to address this target audience can be a perceived as degrading, as the producer has assumed the intelligence of these women to be low, mimicking a child's. The title of the article further presents the stereotype of older women negatively, as 'A-level' is associated with exams which eighteen year olds take. By associating 'beauty' with a teenager, this creates the narrative that older women cannot be attractive, complying to the negative stereotype of losing beauty as a woman ages. However, this magazine also presents positive stereotypes regarding women and their beauty. In the max-factor creme powder advert, the mise-en-scene of smart and expensive costumes, combined with the formal setting, suggests that the who models are in a formal location. As anchored by the male's facial expression, he is interested in the woman applying makeup. This shows that by using the max factor product, you will be attractive and rich men will like you. To a working class target audience, having a lot of money would be a goal. As the woman is viewed as attractive by this man of higher social class, she is seen as powerful. This presents women in a positive light, as unlike the previous representation of women being like children, here they are stereotyped to be powerful people who can achieve wealth, unlike a child.