Go Your Own Way

• There is a binary opposition between the model on the left, and the woman on the right. The model on the left makeup on and the woman on the right does not. The mise-en-scene of her makeup and hair, makes the model on the left look well-presented, the woman on the right looks scruffy as reinforced by the mise-en-scene of her dirty clothes and un-co-ordinating clothes.
• In order to be a model, you have to be attractive, or at least have some good qualities to a hegemonic standard. The woman on the right is therefore positioned as not being attractive. The model's face is also symmetrical, which is stereotypically viewed as an attractive feature.
• As a model featured on a poster, you are considered as successful. The woman on the right looks unsuccessful, as she has the stereotypical appearance of a poor/homeless woman.
• This presents the idea, that although the gender and place you grow up in is the same, you can have a completely different life.
• The person on the right lives behind screens and a manufactured lifestyle, reflecting a society focuses around consumption
• The lexis of 350PPM is reference to a capitalist stance on environmental change. Because ad-busters is anti-capitalist, this creates the narrative that the model on the right is a bad person, due to the lexis being composed on the image.
• The lexis of the word, 'emissions', when talking about climate change relates to the mise-en-scene of the setting behind the woman, which features cars. This could show how the efforts of 350PPM, run by capitalists, is unsuccessful.
• The street looks stereotypical of a regular City, this makes it relatable for the audience. It allows them the opportunity to reflect.
• The mise-en-scene of the models makeup is dramatic and full-on. It is representative of the stereotypical look for a night-out. It looks glamorous and time-consuming. The woman on the right is not wearing makeup and therefore she looks like she does not have pride in her appearance. It presents two different ideological perspectives; ie - caring about appearance, and not caring about appearance. This could be symbolic of each group
• Capitalists = care about how they look, they invest into environment projects but there are unsuccessful. They don't care because they look good.
• Socialists = don't care about how they look to others, do things that they want to. Makes socialists look more admirable and idolises their mindset more.
• The preferred reading of this, is that the audience are supposed to research and read between the lines. The producer expects people to look up terms they don't understand, ie "350ppm"
• This magazine is filled with really interesting and aesthetically pleasing images. This is how it appeals to a wider audience, because people simply buy it as it looks cool. It's a design magazine.
• The pages are about two different life-styles; poverty and high-end fashion. It showcases a perfect example of inequality.

ADBUSTERS DOES NOT HAVE A PREFFERED READING

• The audience are positioned as the villains in the article 'save the planet, kill yourself'. It is in direct address, informing the audience that they are being accused of the contents of the article.
• The article has direct-mode of address, anchoring this narrative.