Point of view and ideology - The Newspaper, The Times is right wing, and therefore they should be supportive of her activities, as she too is of the right-wing opinion. The use of the lexis 'driven', suggests that being put in a bad position was not her choice, and therefore blames her despair on other people. This suggests the ideology of the newspaper is that Teresa May is being forced into failure due to the other people around her.
The newspaper seems to be more unbiased, and is more critical of Teresa May. They are not completely criticising her. It's presenting polysemic readings to the audience, because different people will read it in different ways. This can be seen as supportive or critical.
Layout and design - The dominant image of Teresa May is placed in the centre of the article, to allow readers to focus on it. There is copy surrounding this photo, allowing for it to be centralised. The headline is placed at the top of the page, informing readers what is in the article. The masthead is at the top of the article, in bold-letters, suggesting that this is a broadsheet newspaper due to the formal stylisation of the font and inclusion of a logo.
Images/photographs - camera shot type, angle, focus - The image is of low-quality and uncomplimentary of Teresa May. The picture chosen is selective, to make her look bad, it seems as if they've focused on the details and added them, to expose the flaws in her appearance. Her expression in the image looks sad, and matches the headline as she seems to be in a state of 'despair'.
Font size, type of font (e.g. serif/sans serif) - The headline has the largest font, in order to grab reader's attention. The statistics are written in a bold red to emphasise the information to the audience and stand out. This could also suggest that the newspaper is confident in spreading ideas that other newspapers would not be bold enough to share.
Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up - The Mise-en-scene of Teresa's makeup makes her look disorganised, due to the smudging of the eyeliner and badly applied lipstick. The colours in the photo are mostly blue, suggesting sadness, once again matching the headline. The inclusion of shadows makes Teresa look as if she's hiding something, or is indeed herself 'shady', which positions her in a negative light. The only part of the photo which is brighter/more illuminated by brighter lighting is her face, in order to emphasise her bad appearance
Copy - The copy takes up most of the page, including a typical characteristic expected from broadsheet newspapers, as they take time to discuss the information inside the article and present this formally.
Anchorage - The image of Teresa May anchors the producer's ideology into the idea that Teresa May is disorganised, pathetic and ineffective. The low-quality image creates an uncomplimentary photo, which suggests that Teresa May is not worth the time to photograph correctly, channeling the producer's ideologies that she is a bad prime minister, as she does not have the backing of them. The mise-en-scene of the photo, where her hair and makeup is seen to be messy, further anchors the meaning that she is disorganised, and makes readers believe that if she cannot manage her appearance, she is not adequate to manage political challenges.
Anchorage (caption) - by describing her 'leaving parliament after a heavy defeat', this anchors the idea that Brexit is more of a war, and by framing Teresa's 'defeat', underneath the image, provides reasoning behind why she looks disorganised. This anchors the idea that people in her party are wrong, and the newspaper is blaming them into making her look this way, as the image chosen contrasts the usual images this newspaper uses, which pose her in a positive light.
Narrative - The narrative of the newspaper, builds up a dramatic story which positions the audience in the middle of a war-like scenario, by the inclusion of lexis such as 'defeat', 'despair', 'crisis' and 'crushed', which arguably overdramatises the situation, in a subtle way. By using these words to build a war-like narrative, it positions Teresa May in a victimised place as it can be inferred she is the one walking out of this 'war' in a worse state than her opponents, and therefore makes the audience sympathise with her. This further reinforces the newspaper's ideas that Teresa May is not a bad leader, but the people in her party cause her downfall.
Target Audience - The target audience for this newspaper is a middle-class group, as can be inferred by the formal use of language, the stylised font and the emblem between the words 'The' and 'Times', which is stereotypically associated with wealth and money. By targeting this audience it positions them in a sense of power, where they can help the victimised Teresa May by voting.
Pro-airetic codes - The pro-airetic code created by the lexis 'Britain in crisis', suggests to readers that something bad will happen, which will negatively effect the country, this means that they will help to fix this, using their money and power (as the target demographic are richer, middle-class people).
Symbolic coding -This is further enhanced by the use of the red colouring on the statistics, which could arguably represent danger and fear, highlighting that the country is in great danger. By placing red on the statistics, it anchors the producer's ideologies, that unless these statistics change, there will be no hope, and the country will be destined for doom.
Hermeneutic coding - The initial, dominant image of Teresa May could create a sense of mystery for a reader who has not taken the rest of the article into account. The image is large, and takes up a lot of space, so presuming this is the first thing someone see's, it could create mystery regarding why Teresa May seems so down or upset.
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