Newsworthiness

Newsworthiness -  how worthy something is to make the news

"If it bleeds it leads," , if the news involves someone dying, being hurt or injured, it is far more likely to be on the front page of the newspaper. We assume newspapers exist to inform us, however they serve the function to give us drama and excitement. All media exists to entertain.

Broadsheets focus more on 'hard news.'

Intertextuality - Where a media product makes sense only through it's reference to other media products. Shows such as the Simpsons or Family Guy. Barthes also referred to this process as referential codes.

Why use intertextuality?

• Entertainment, it's fun and funny for audiences to spot these references
• To spot a reference, it can make audiences feel good about themselves because they feel clever. It makes them feel good because they can see a piece of media in a way no-one else can
• It is relatable
• Endorsement
• It creates a bigger audience because people who relate to the media which is being referenced will want to go and see the film.
• Cartoons such as the Simpsons are targeted for kids, but it's also for adults because of the references included within it. But these jokes are hard to understand as a child. This allows for a double-mode of address.
• It helps to tell a story and explain a narrative

The word 'mayhem' suggests chaos and references something almost comedic, making a fool out of Teresa May, and presenting Brexit to be foolish and stupid in nature. This supports the views of the newspaper, who do not support Teresa May, and therefore do not support Brexit. It could also reference action and suggests Brexit is full of action, but not much is happening as implied by the word 'delay', and therefore further makes a joke out of the ordeal.

The word 'surrender' references action and makes Brexit seem exciting and fast-paced, with a lot happening without much explanation. It suggests that Brexit is chaotic and disorganised. 'Chaos' strengthens this idea of the paper referencing action.

The picture included of Teresa May is unflattering, and points out the clear biases it has. This is highlighted through the choice of intertextual references.

Ideology - messages and values of the producer. An ideology is a system and beliefs, yes... but often used to describe the ways in which those in power use their power to distort meaning. And ideology can be used to normalise the dominant ideas of the ruling class.