Logos of newspapers (mastheads) analysis
The font looks older and more stylised, therefore it is catered to suit an audience from a richer class background. The colours are simply black, suggesting the stories will be told in a simplistic manor without much complication or bias. The colour scheme is also sleek, so it adds a sense of class.
Daily Mirror
- On the word 'exclusive', the font is in the colour red which is bold and eye-catching to the audience. It also suggests a sense of confidence and shows that the Daily Mirror are going to be bold enough to supply readers with 'exclusive' information.
- The lexis of the word 'exclusive' further adds onto this, as it cleverly targets the working class, by giving them access to something they wouldn't have thought of before.
- The composition is in a Z line structure, the focuses being on the masthead, the 'exclusive' headline and the bottom story.
- The size of the image of Mick Jagger is considerably larger than Jeremy Corbyn, suggesting that this newspaper is more oriented around gossip opposed to politics
- The low-angle camera shot of Mick Jagger highlights that the photo was taken in secret, because it was taken from below his eye-line. The fact that he wasn't looking at the camera also makes the audience believe the photographers were unnoticed, and adds to the 'exclusive' tone the newspaper is trying to present.
- The mise-en-scene of Mick Jagger's outfit also looks casual, which further implies he was not expecting cameras his way.
- There's arguably a binary opposition between the colour yellow, used for the headline 'start me up' and the story that the article is covering, suggesting that the newspaper is lighthearted and focuses more on the good things than the bad things.
- By adding football news on the side, it is appealing to a working-class audience, as stereotypically people within working-class households watch and engage with football, therefore this newspaper is orienting it's stories to suit them. It's presented as approachable and relatable for audiences of this certain income.
- By adding a female into the shot beside him, it makes the story seem more scandalous.
Codes and conventions - what makes a newspaper different to other forms of print media? What is a newspaper?
- A newspaper focuses on information and news.
- On a newspaper, there are a range of images.
- A newspaper is printed on paper, because they make it daily and it needs to be recyclable. The paper is often cheap. Magazines are not, they tend to be glossy.
- A newspaper is a lot more informative
- Newspapers make heavy use of puns
- The cost of a newspaper is lesser than a magazine.
- On a newspaper, there are lower-quality images. They are less photoshopped, and are not very well organised.
- Newspapers have a distinctive layout. They have headlines, captions and columns.
Definitions
Masthead - Title of the newspaper displayed on the front page.
Barcode - Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data ad contains information such as price.
Caption - Brief text underneath an image describing the photograph or graphic.
Headline - A phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader.
Main Image - Dominant picture, often filling up much of the page
Target audience - people who the newspaper aims to sell t
Pull quote - Something taken from within the article, usually said by the person in the main image.
Classified Advert- An advertisement that only uses text, as opposed to a display ad, which also incorporates graphics. Ie - bike for sale
Skyline - An information panel on the front page that tells the reader about other stories in the paper to tempt them inside
Editions - Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories
Stand First- Block of text that introduces the story, normally in a different style to the body text and headline
Byline - The line above the story, which gives the author's name and sometimes their job and location
Body text - Also known as copy. Written material that makes up the main part of an article.
Picture story - that can exist on it' own or on a front page leading to a story inside
Centre speed -A photograph, often i full colour, that runs across the middle two pages.
Lead story - main story, usually a splash
Gutter - The blank space between margins of facing pages of a publication or the blank space between columns of text
Folio - Top label for the whole page. Can relate to the area covered in the paper for example, National or big news topic such as social media, Syria
Page Furniture -
Daily Mirror analysis
A powerful binary opposition is formed through the two differing topics on the front page, suggests the diversity in the range of stories the newspaper will offer. The advertisement for a £1 free shop bet, against Brexit, are two incredibly different subjects, but highlights that this newspaper will appeal to multiple people within the target audience of the working-class demographic, because of the range of things the newspaper has to offer.
The conflict created through this binary opposition positions the audience in a sense of power, as it gives them a wide range of stories to choose from, as it can be inferred that multiple topics will be covered within this newspaper. By allowing the audience to select what they would like to read, it allows them to feel empowered and in control
This specific aspect of mise-en-scene functions as a hermenutic code, as the man riding the horse creates mystery, as without the rest of the image, it is uncertain to tell how the horse is performing in the
The proairetic code formed by the typeface suggests…
The target audience will of course be aware of the symbolic connotation of…

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