Film advertisements

How does Black Panther target a mass audience?

• The soundtrack is modern music so it is appealing to young people
• There is a mostly black-cast so it is tailored towards a black audience, but there are also some other races shown, so it is still representative of most races
• It shows Africa, so it targets people with African ethnic backgrounds, which is a huge group of people.
• Marvel branding, so a wide fan-base and high brand awareness 
• Huge ensemble cast.
• Well known actors, for example Chadwick Boseman.
• Hollywood block buster movie because of the high production values
• There is a lot of colour and things going on. It is a fast-paced, action-based and involved narrative which is easy to understand. This film is about superhero versus super villain.
• It's aesthetically pleasing to watch. Attractive people and attractive settings. There is Korea, America and Africa
• This trailer deals with Sci-Fi and Action in a hybrid genre. This is good for profitability because it appeals to a wider range of people. For example, if they like either one they can watch it.
• There is a big association with Black Panther movement, this film has themes of black empowerment and challenging racist stereotypes. This is a good thing to do in 2019 because there's potential controversy and therefore exposure. Also, during this time period the Black Lives Matter movement was happening, so it may be appealing to those who are apart of that.
• Black actors including a black protagonist

Synergy - Is the benefits of two media industries working together

Example of film advertisements

• Websites - appeal to hardcore fans, the nerds 
• Social marketing - instagram, twitter, facebook account, this allows audiences to interact with the marketing, such as retweeting. This is not free because there are promotions, and people who need to be running these accounts. It is, however, extremely cost-effective.
• Traditional marketing - such as posters, billboards 

Viral Marketing Campaigns

• Also known as word-of-mouth
• The Blair Witch project is an example, where they uploaded fake reports of people going missing. This caused a lot of traffic to the site.

Press Marketing - such as magazines.

Fan created marketing - Could be on their own through fan-made posters, fan-films, fan-merchandise etc