Coffy

Coffy 

- Why it is appealing to a black audience?

• exploits the violent genre
• Has a black, female protagonist, so it has good representation 
• Potentially surprising to have a female black woman as the lead, in an action film.
• Full-on and non-stop action
• The setting is an inner-City area, this is probably relatable to the audience.
• The soundtrack is appealing to a black audience, it's funk, soul, R&B
• The characters talk informally, their mode of speech is black slang. This is very specific.

This is a genre marketed specifically towards black, inner-city audiences. It is appealing because it includes themes which a black audience can relate and associate to.

These films were predominantly made by white people, and targeted a black audience, who weren't going to see 'white films'.

The purpose of art - to create meaning. It is designed to influence emotions and change the world. 

The film industry is motivated by profit and power

Key Theory 12 - Power and media industries - Curran and Seaton

• The media industry is controlled by a small number of companies primarily driven by profit and power.
• Media concentration limits variety, creativity and quality.
• More socially diverse patterns of ownership can create more varied and adventurous media productions.

This whole unit is based on facts. That is how you get marks.