Coke advert:
In two pictures it has multiple people in so it suggests coke is for sharing, and gives it a community feel. Drinking coke will help you have a social lifestyle because everyone likes it, so you can bond over that. Mid-shot on the top photograph emphasises the closeness between the friends, highlighting that coke brings people together.
Everyone is wearing casual clothes, so it becomes relatable for the target audience, and shows that anyone can drink coke. It is meant to be for the normal, everyday person.
Coke is good to drink anywhere, in the rain, in the car or whilst relaxing. It suggests coke is appropriate for all occasions.
The drink is always in the centre of the photo, like the coke is supposed to be the main focus and the thing we see first.
The makeup on the final woman is bold.
When the woman is looking directly at the camera, it is a direct mode of address. This grabs the attention of the audience. It seems sexualised, as she is not wearing anything underneath her jacket, and she has a seductive expression on her face. She's also skinny, so it shows that skinny people can drink coke, and not worry about their weight.
The setting is a rainy street in New York. It suggests she's really cool and edgy, so drinking coke will make you a cool, edgy vibe. The model is east-asian so it is inclusive to many ethnicities. Coke is good and fun for everyone.
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